On June 8, 2021 local time, shortly after the end of the Eid al-Fitr holiday, the third Smart Home Experience center in Pakistan was officially opened in Faisalabad. Following Haier Smart Home experience center in Lahore and Rawalpindi, Haier Smart Home once again brings the latest smart home scenarios to local users.
In the eyes of local users, Haier smart home is the pronoun of smart and high-tech. Haier smart home is also the leader of the local market. The newly opened experience center contains smart living room, smart bedroom, smart kitchen, smart laundry and other smart scenarios. Connected to mobile APP, it can be controlled by voice and TV terminal, and the smart experience is at your fingertips.
Even in the context of covid-19, many users still came. In order to ensure the health and safety of users, Haier Pakistan also provides masks and other protective gestures. The opening ceremony was also covered by local mainstream media such as C14.
2021 marks the 20th anniversary of Haier Pakistan, remarkable results in localized operation achieved. In Pakistan, Haier’s overall share has ranked first for 5 years running; its AC and washing machine have held the largest market share for 14 and 10 consecutive years respectively. Haier refrigerator, with over 30% of the market share, ranks first in the market.
Transforming form a high-end brand to scenario brandand ecological brand, Haier Pakistan keep providing leading differentiation value points for local users. At the end of 2019, Haier Pakistan launched free installation of air conditioners in Pakistan for the first time, once again rewriting the local air conditioning industry. On the basis of 20 years of brand building, Haier Pakistan will continue to provide local users with intelligent solutions and create new possibilities for a better life.
开斋再开店！
巴基斯坦第三个海尔智家1号店开业！
当地时间2021年6月8日--开斋节假期结束不久，巴基斯坦第三个海尔智家1号店在Faisalabad正式开业。继拉合尔的智慧家庭1号店和拉瓦品第的1号店，海尔智家再次将最新潮的智慧家庭场景体验带给当地用户。
在当地用户眼中，海尔智家是智慧和科技的代名词。在巴基斯坦，海尔智家也是智慧家庭的引领者。新开业的1号店包含了智慧客厅、智慧卧室、智慧厨房、智慧洗护等智慧场景和套系。与手机APP相连，可以通过语音和电视端控制，智慧体验触手可得。
受疫情影响，出行不便，但是还是有很多用户到店体验。为了保证用户健康安全，海尔巴基斯坦还为到店用户提供了口罩等防护用品。开业典礼还受到C14等当地主流媒体的报道。
今年是海尔智家在巴基斯坦当地化创牌的第20年。在巴基斯坦，海尔整体份额已经连续5年第一，空调连续14年居市场份额第一，洗衣机连续10年稳居当地市场Top1，冰箱份额占据市场三成以上，位居市场第一。
在高端品牌的持续引领下，海尔巴基斯坦不断发力场景品牌、生态品牌，并积极为当地用户提供引领性的差异化价值点。2019年底，海尔智家在巴基斯坦首推出空调免费安装，再次改写了当地空调行业。为巴基斯坦用户打造美好生活新体验，是海尔智家在巴基斯坦创牌不变的初心。
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